I’ve written before about Slovak brewers using Slavic models to market their beers in Germany. Now a German brewery is using a Slovak model to promote its beers in America.
That is to say St. Pauli Girl — the second most-popular German beer brand in the USA — has picked its annual eponymous spokeswoman. This year’s model is Katarina Van Derham, who “grew up in a small village in the woods of Slovakia, a communist country at the time,” and picked by fans of the beer in online voting. She’s third from the left in the cattle-call shot above.