The big news last week: pivni.info (and others) reported that Pivovary Staropramen, the Anheuser-Busch InBev powerhouse in the Czech Republic, was cutting Kelt.
Marketed under the tag line “[the] strength in us,” and said to be “born of the original Celtic recipe,” Kelt was one of many products that played upon the Czech Republic’s affinity for things Gaelic. (If you’ve ever seen the slightly confused, kilt-wearing hibernophiles in Prague, you know what I’m talking about.) Bohemia, after all, is named after the Boii, a Celtic tribe who were resident here in Roman times. The Czechs love beer long time. Why shouldn’t they have their own domestic version of Guinness?