Pilsner Urquell in Germany

February 28th, 2008 by Evan Rail | 2 Comments

Pilsner Urquell in Germany

Radio Prague has a piece on a story that made headlines here this week: Pilsner Urquell is now cheaper in Germany than in the Czech Republic. I performed the role of the talking head in the story, a complicated mess of pricing, market share and currency fluctuations which ultimately boils down to the following:
Pilsner Urquell [...]