Beer Culture

Stories about great beer from the countries that invented it.

Tag: marketing (Page 3 of 3)

Náchod’s Pivovar Primátor

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Just a quick post on the wonderful city-owned Pivovar Primátor, which I mentioned a couple of days ago in my contrarian take on Budvar as a good example of an innovative brewery outside the private sector. Last night Primátor held a tasting at Prague’s Pivovarský klub, showing off its full line of beers (pictured above with deservedly happy brewmaster Pavel Kořínek). Although all the beers were worth trying before, last night at least a couple gave the impression of having improved considerably.

To start, Primátor’s excellent 13° polotmavý (5.5% ABV) seemed much sweeter and more richly caramel-flavored than I remembered, well-worth its award for SPP’s semi-dark beer of the year for 2006.

And Primátor’s unusual strong lager, the 24° Double (10.5% ABV), seemed to have a fuller, stickier mouthfeel than before, followed by more lush notes of maple syrup, toasty malt and with a bright, peppermint-like hoppy spike in the finish. This is a deep amber lager, brewed from a mix of Bavarian and caramel malt and a small wheat adjunct, and it’s recommended as much as an ingredient in the kitchen as a beverage on the table. (A slice of bůček, or pork belly, glazed with 24° Double could be an absolute dream.) I’m not sure I prefer it to Březňák’s Doppel-Doppel-Bock, but it’s close.

As he introduced the beers, Mr. Kořínek explained a bit more about the offerings from the brewery.

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The Truth About Budvar

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The great British beer writer Roger Protz has posted an update on the situation at Budvar on his blog. This echoes the news about Budvar that was posted here, but with more insight and opinion. Please read it. Now.

To me, Roger’s post shows Budvar’s firm place in the heart of beer fans outside of the Czech Republic, probably due to the easy-to-recognize David vs. Goliath story line in Budvar’s fight with America’s Anheuser-Busch over the name Budweiser. I do think that foreign beer lovers’ emotional attachment to Budvar sometimes tends to cloud their our judgment: it’s as if we are certain Anheuser-Busch is pure evil, therefore Budvar, as its opponent, must be perfectly righteous. Of course, this line of thinking would make sense only in a comic book — in real life, situations are generally more nuanced.

Roger’s been a great help to me personally, and I do agree with his basic premise. But assuming you’ve read the post, I’ll pick a few bones with it in order to present what I think is the truth about Budvar as it appears on the ground here in its home country.

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